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Photo May 09, 11 46 36 PM.jpg

Hype Machine for Hire


We provide digital strategy, PR, social media management, and branded storytelling to help you build momentum, curate influence, and share experiences. 

Contact 

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Hype Machine for Hire


We provide digital strategy, PR, social media management, and branded storytelling to help you build momentum, curate influence, and share experiences. 

Contact 

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MaRketing strategy

We provide our clients with thoughtful insights, best practices we've tested firsthand, and detailed recommendations to keep you ahead of the curve in the ever-changing digital world. We can develop a full-on marketing plan with you or just sit down for a a quick consulting sessions.  

We have experience in the technology, consumer retail, health care, higher education, nonprofit, food/restaurant and arts/culture industries as well as B2B professional services and local government (seriously). We take the time to get to know you and your business or organization and deliver creativity and know-how with humor and openness. And occasionally the founder's MBA comes in handy...

social media

We'll find your people, manage your platforms, and bring your brand to life one status update, fav, retweet, "Like," pin (...okay...stopping now) or influencer at a time. 

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creative

We're passionate about engaging with your vision and helping others do the same.  We love creating campaigns, digital advertisements, blog content, social media graphics, and brand identities that capture attention and drive action.

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public & media relations

We got our start as bloggers and writers, bringing a unique point of view to PR: that of the writer, the maker, and the audience. We "get it" and bring others in so they do, too.

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Our Work


We specialize in crafting influence and building "buzz" that leads to genuine excitement, unique experiences, and lasting connections.

Our Work


We specialize in crafting influence and building "buzz" that leads to genuine excitement, unique experiences, and lasting connections.

Our clients have included:

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Why Heart n' Stomach?


Founded on the belief that shared experiences, online and off, are powerful.

Why Heart n' Stomach?


Founded on the belief that shared experiences, online and off, are powerful.

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Crystal Germond

founder & maven-in-chief

 

After more than nine years of business development, event production, digital story telling, and public relations I started this firm to offer hard-working people like yourself something unique: intentional, personalized marketing and public relations services built on creativity and fueled by collaboration.

We believe our approach is as important as our experience or know-how...that's where the name comes from. The Heart is the intent: to pursue delightful excellence in whatever forms it takes and pay that "skip a beat" experience forward. The Stomach is the hard work- the grit and grind. 

Instinct ("gut feelings"), passion, relationships, experiences...this is the stuff that excites and connects us. "Kinda about (blank) but mostly about people." I've written content, produced events, and engaged audiences and communities on behalf of brands across the retail, education, health care, hospitality and innovation industries-- the strategies change and the focus shifts but at the end of the day its all about people. This stuff is kinda about marketing but mostly about people. Life is experiences, and most of the meaningful ones involve something or someone outside ourselves.

We believe our approach is as important as our experience or know-how...that’s where the name comes from.