Geekery: The U.S. Independent Beer Movement Infographic  Intuit and Column Five Media put out this info-graphic (in general they do awesome work) illustrating the growing “movement" of microbreweries: which, depending on where you live, make getting your malty buzz from small, or traditional craft breweries either second nature or a novel alternative. Kait and I almost exclusively drink craft brews both for their superior taste and because they help form the “fabric" of local food/drink culture and that’s what we live for, and as “drinkers" it’s interesting to consider the bigger picture and what challenges they face/influence they have on the industry.  I found the “U.S. Breweries Breakdown" especially interesting- craft breweries make up 98% of all operating in the breweries here in the states (with over half, 59%, of those being brewpubs), but only produce 5% of all barrels sold. At the same time, they drive industry “trends" and sales of craft beers have been outpacing the industry as a whole.  So we’re left some insights but even more questions- better head out and get a pint of Pretty Things or Live Oak to help us think this through. 

Geekery: The U.S. Independent Beer Movement Infographic 

Intuit and Column Five Media put out this info-graphic (in general they do awesome work) illustrating the growing “movement" of microbreweries: which, depending on where you live, make getting your malty buzz from small, or traditional craft breweries either second nature or a novel alternative. Kait and I almost exclusively drink craft brews both for their superior taste and because they help form the “fabric" of local food/drink culture and that’s what we live for, and as “drinkers" it’s interesting to consider the bigger picture and what challenges they face/influence they have on the industry. 

I found the “U.S. Breweries Breakdown" especially interesting- craft breweries make up 98% of all operating in the breweries here in the states (with over half, 59%, of those being brewpubs), but only produce 5% of all barrels sold. At the same time, they drive industry “trends" and sales of craft beers have been outpacing the industry as a whole. 

So we’re left some insights but even more questions- better head out and get a pint of Pretty Things or Live Oak to help us think this through. 


Comment